The Christmas countdown is here – Lets take a look at the festive commercials of 2017
Every year the retail giants battle it out to see who has come up with the best marketing campaign in the form of a Christmas advert. Lets see the contenders for 2017 so far…
Kevin the carrot makes a return in 2017 and hes met that special someone.
Kevin the carrot who is claimed to be “The nations favourite carrot” by Aldi, makes a back to back appearance in this years Aldi Christmas advert following on from the success of his journey to meet Santa in 2016.
This year we see Kevin climb aboard a festive train in the search for his one true love…
Paddington and the Christmas visitor saves Christmas for M&S.
M&S have drafted in “everybody’s favourite bear” Paddington Bear to save Christmas this year with their festive ad campaign.
The 90 second advert was created by Grey London and is believed to have taken 4 months to create.
When Paddington heard a noise from outside his bedroom window, a wonderful accident happened and Paddington got to meet Santa – aka the Christmas burglar.
The duo end up going on an adventure to deliver the stolen presents in a valiant attempt to save Christmas.
Arguably the most highly anticipated advert of the year – #MozTheMonster
Every year, arguably the most anticipated advert on everybody’s minds is the John Lewis Christmas campaign.
Taking over a year to create and at a reported cost of £7m (although this has not been confirmed) this year John Lewis has had a mixed bag of reviews for its creation of Moz the monster including people who “just don’t get it”.
In this years campaign we see the creation of “Moz”, the large, snoring and trumping monster who lives under the bed.
After a number of sleepless nights spent playing with Moz, Joe finds himself falling asleep through the day, so Moz decides to buy him a nightlight so he can sleep when the light comes on as the monster disappears. But in true John Lewis style there is a heart string pulling twist at the end when the tagline “for gifts that brighten up their world” appears and when Joe turns his nightlight off, Moz returns to play.
Lets face it, there has been some cracking Christmas campaigns released by the retailer which has set the bar high to beat. You can find them Here.